Holly Bair-Marshall, MPNL, is the Founder and Principal of Third Wave Philanthropy, where she partners with nonprofits and individuals to maximize impact through strategic fundraising and philanthropic consulting.

With more than a decade of experience in the nonprofit sector and a Master’s in Philanthropy and Nonprofit Leadership, Holly is dedicated to helping organizations and donors realize their full philanthropic potential.

Holly has guided nonprofits in developing strong fundraising programs, from annual giving and major gifts to corporate partnerships and events, and supports individual philanthropists in aligning their giving with purpose and vision. As a member of the Black Canadian Fundraisers’ Collective and President-Elect of AFP Ottawa, Holly is recognized for her leadership, sector advocacy, and commitment to equity in philanthropy.

Inspired by the idea of catching “the third wave”, being strategic, patient, and intentional to achieve the greatest impact, Holly helps mission-driven leaders and donors move beyond quick wins to create lasting, transformational change.